Capital Growth Sprint
Communicate Your Core Value, and Attract More Capital
This 4-week program is for boutique fund managers that want to boost sales by aligning their marketing message with the core value of their sustainable investment approach.
Work with me to clarify your fund’s point of difference, craft compelling messaging, and convert more leads.
Grow your audience, gain trust and attract capital
Who is this for?
Our solutions are tailored to boutique firms that don’t have dedicated marketing and sales teams.
We understand the pressure on portfolio managers and their associates to ‘do it all’, so we offer targeted support to both assess gaps in your sales and marketing approach, and equip you with systems to cut-through the noise so you can close more deals
Key Targets & Outcomes
- Your brand messaging and sales pitch will speak directly to your investment edge
- Your target audience will be engaged and ready to commit
- You’ll have the tools to become a leading voice on sustainable investment
- You’ll convert more meetings into capital commitments
A Proven Framework for Getting Your Story in Front of the Right People
Our programs have:
- Elevated funds from unknowns, to sector leaders
- Translated complex strategies, into compelling opportunities for outsized returns
- Debunked myths about trade-offs from sustainability, ESG and impact investing
- Positioned portfolio managers as thought-leaders, and massively grown their audience
About me:
Hi I’m John Treadgold, I’m a sustainable investment specialist.
I’ve worked with investment managers and allocators to help them attract more capital for more than ten years. I’ve written long-form research papers for global funds, I designed the impact investment strategy for a $1bn venture firm, and I’ve planned website and content strategies for one of Australia’s largest fund managers.
I have my finger on the pulse of global trends in sustainable investment strategy, so I can help my clients not only develop high-impact products, but also target their unique offering to the right audience.
Engage and Convert More Leads
Week 1
Review and Refine your Sustainable Investment Strategy
We’ll examine your strategy to define your edge, and highlight key sustainability outcomes
Week 2
Craft Compelling Messaging
We’ll develop brand messaging that grabs attention, and elevates your core point of difference
Week 3
Sophisticated Content, to Target the Right People
Sophisticated marketing content will sell your strategy while you sleep, so you can devote your sales meetings to closing deals, not explaining who you are
Week 4
Sales and Distribution Deep-Dive
Take your laser-focussed message to market, with a sales playbook that’s been proven in the field to make capital raising a breeze
You’ll Leave the Program Equipped with:
- A compelling sustainable investment value proposition
- Targeted brand messaging
- A repeatable content strategy and publishing calendar
- An optimized LinkedIn profile
- A powerful sales and distribution framework
Accelerate Your Impact
Clients have included:
